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Posts Tagged ‘Solstice Publishing’

Hey! It’s Monday! I’m blogging again! Woot!

I thought a lot this weekend about how I prioritize things when it comes to writing and promoting. And I realized something.

I spend a whole lot of time checking the ranking of my books. Or for new reviews. And a lot less on actively promoting my books.

But, that’s a little backwards. I should be concentrating on future sales, after all. I can’t turn back time and force readers to buy my books. Or leave a review. So, why do I check two or three times a day?

One of the common complaints I’ve heard from authors is that we don’t have time to promote. It takes too long to do x, y, or z. But we’ll spend more time checking for reviews than it takes to post a single tweet. And I’m as guilty of this as the rest of you.

So, I’m challenging myself to NOT check ranking and reviews until October 1st, 2017. Instead, every time I’m tempted, I’m going to promote one or more of my books on FB or Twitter. I’ll learn how to create better graphics for teasers. I’ll post something to Authorsdb.

I’m going to spend that time promoting instead of wondering why the numbers aren’t improving.

Who’s with me?

BB

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Hey!

Not sure how many have missed me, but I’m still here and kicking!

For almost two years now, I’ve been in a rabbit hole of sorts. Losing my mom in 2015, followed by my dad in 2016. My youngest being assaulted at school, and the case still pending. Life in general put a lot of things on hold. Primarily, promotion and this blog. First, it was the funerals. Then it was helping my sister with the estate and simply sorting through over 70 years of accumulated stuff in their house. Some things came home with me, and other things got sold. This is what happens when your parents die. You have to make decisions that aren’t always easy to make. And, while I have great faith in our judicial system thanks to my dad, the pace at which things move has been a learning experience. I keep telling myself it’s research in a way. If I ever need an accurate timeline for an assault case like this for a book, I have first hand experience now.

Back in May, I started to climb out of the rabbit hole I found myself in. Surgery finally happened, and the estate was settled. I’m on a path that will see me at a healthy weight that I can maintain.

I’ve got a monthly gig at a Barnes & Noble in Federal Way, Washington now. I’m working hard on simply getting back on the promotional horse.

As authors, we can’t sit back and think that it’s up to our publisher to promote our book. We can’t blame them for bad sales, or that we didn’t get into a local book store. We can’t email them, demanding to find out what they plan to do for us without bringing something to the table.

Plain and simple, authors have to market their books. They have to promote them. They cannot sit by and expect magic to simply happen.

Being an author these days is all about what we will do to promote. It’s not up the the publisher. They’ve got hundreds if not thousands of titles to promote! How arrogant is it for me to assume that mine will be the top of the list?

Stop blaming your publisher for low sales and take a hard look in the mirror. My sales right now are a direct result of the work I let slide. To refuse to take responsibility and whine (yes, I said whine) that it’s all because of what someone else did or didn’t do is reprehensible.

My publisher didn’t write them. I wrote them.

My publisher doesn’t need to promote them. I need to promote them.

School is back in session. The house belongs to me and the cats during the day. There’s no more long phone calls between me and my sister about what to do with this or that family treasure. There’s no more doctor appointments to get ready for surgery. There may still be court hearings to attend, but not for a while because of what happened at the last one (nope, can’t go into details).

Yes, promoting is hard work. It takes time, and has little immediate results. It gets frustrating when you do things day in and day out and no one buys a book that month. But it’s part of being an author.

Suck it up, Buttercup. There’s only one person stopping you from the sales you think you should be getting. Go stand in front of the mirror, give yourself a reality check, and get to work.

BB

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It’s a Saturday. Things are calm. I’m recovering well from surgery 3 weeks ago, and life has gotten back to our version of normal.

Going to let you all in on a secret today.

The best way to get people to buy your book is to get them interested in it enough to spend the money.

Yes, the story has to be well written. Yes, the cover and blurb have to spark interest. But they won’t even look at those unless they know about it.

And the BEST way to spread the word is to do it yourself.

I’m a big advocate for doing my own promoting. Why? Because I know me. I know what I want the readers to know about me. I control the information.

So, I’m personable online. I don’t get into politics or religion (both can alienate readers). I don’t bitch and moan about sales.

I project an image of success. I feed the illusion that readers want to have about authors.

I play nice with other authors.

This is a big thing for me. Too many authors see another one as competition. This could be through jealousy (writing skills or perceived success), or simply one wrong email blowing up to a major fight.

Sometimes, these fights get really out of hand. It makes those around you (or your readers) wonder if they’re back in middle school. Or who is telling the truth.

Now, what if you just took a step back. Took some deep breaths. And realized that all the sniping and undercutting and drama isn’t helping anyone.

And it could be hurting you and your books as much if not more so than you’re hurting the other author.

Readers don’t care. Your friends and family might, sure. If you’re lucky, a few will even speak up and tell you that you’re being a jerk and to calm back down. But all your readers will see is two people who can’t get along. Who can’t be adults and just walk away.

I don’t involve people in the drama around my personal life. Certainly not my readers.

Trust me, the last year and a half has been full of it. But readers won’t care if my parents died. They won’t care about how much money we put into our daughter’s first car. They aren’t interested in medical issues.

They want the next story. They want the next event or contest.

There have been times, yes, when I’ve looked at my sales and wondered what I’m doing. That I should just give it up and walk away.

But I won’t.

Being an author is so much more than writing a book. This is one of the few industries where morals, work ethic, the manners matter. The person who can be an adult, let things go, and be pleasant to everyone is the one readers want to interact with.

Books are an interesting world. The plots can all be boiled down to basic structures, and we find new and different ways to tell them. Sure, there’s lots of books out there that have dragons or magic. It’s how I use them that makes mine unique, the words I use to create the world. That’s what differentiates my stories from other authors.

No one’s going to read those stories, though, if I’m bitching about politics. No one’s going to buy my book because (yes, I’ve seen this) I scream at readers online for not leaving a review. Or curse at them for not buying more copies. Seen that, too.

We are NOT in competition with other authors. We really aren’t. Someone can read my books and then read one by J. K. Rowling and that’s okay. I have no monopoly on readers.

I concentrate on what I can control. My behavior. My image. And that’s going to make the difference.

BB

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Nine years ago, something happened in my life. For most people, they’d wonder why a D&D character would make any sort of impact in real life. Perchance I was a bit TOO connected to her. The thing is, that group of friends had been meeting every single Saturday for about 2 1/2 years. We too these characters from game infancy (level 1) to fully fleshed out characters with personalities.
 
When the group wrapped up, in rather unexpected and bad ways (we were all killed or imprisoned), we mourned the loss. We were bitter, hurt, and felt cheated.
 
Out of that experience, my muse was unlocked. I finally started to write ‘Daughter of Hauk’. And I got encouragement from friends and family that gave me the confidence to keep at it.
 
Without that party wipe, I wouldn’t be writing now.
 
As such, I’ve got a certain fondness for The Raven Chronicles and Arwenna’s story. That was my character, after all. I invented her, borrowed (with permission) other people’s characters from the group. Threw in a few of my own imagination. Changed a few things so the makers of D&D wouldn’t sue me. And used writing Arwenna’s story as a way to deal with some of my own issues.
 
So, yeah, it hurts when it goes months without a sale. Because it’s more than a good story. It’s my baby. I’ve written other stories that may be better told, or more engaging, but that trilogy will forever be my favorite. For very personal reasons.
 
What makes things nice is that the wait and patience is paying off. I’ve seen pages read or sales for all 3 books for 3 months running now. Even the fan fic has gotten some love.
 
Will it ever be on the NYT best seller list? Probably not. But my baby’s getting a little bit of love right now from readers. And I’ll take that.

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Hey! Are you there? I know I haven’t posted for a while and thank you for not unfollowing my blog because of it.

Life happened.

On May 25th, I had surgery. The weeks leading up to it were full of taking care of things I wouldn’t be able to for a while afterward. Then, it was about recovery. Happy to say things are going really well! Still have a weight limit for lifting, and haven’t been cleared to start coffee again, but I can work with those.

In the weeks leading up to surgery, I had ideas for ‘Guarding Amber’ (the follow up to ‘Guarding Charon’). I just didn’t have the focus I needed. My mind went to a million little things that I’d not done for months (years?) that demanded my attention at last. Even if it only took 5 minutes or less to do. I was organizing our cd cabinet. Preparing the house for the oldest to come home for the summer from college. Heck, I even went out and edged/trimmed our yard.

This weekend, I came to the realization that everything was going to be fine. I’m healing well, not had any big issues, and that’s when it all clicked. I was finally ready to put the surgery, etc, in the past and move forward with life again.

Writing’s not something you can simply do, put aside, and get rich off of. It takes a lot of time to write a story, even more to get it edited and in shape for your publisher. Add to that the hours needed every single week to promote your books and it’s easy to see why a lot of people give up after just one book. Because you’re putting in the work with almost zero monetary payback for up to a decade.

But, if you DO put in the time and the work, then you might actually get that brass ring.

Speaking of brass rings….I grabbed one! I’m going to be doing a book signing at the Federal Way, WA Barnes & Noble on June 25th! If you live nearby, come by and say hello!

Internationally renowned

BB

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Good morning!

So, vacation’s this week. We’re off later this morning to get the a/c fixed in my van. Not a terribly fun thing on vacation, but it also means I don’t sit at the dealership for 6 hours. LOL

The house is still quiet. Right now, it’s just me and the cats awake. And some of the felines may have gone back to napping. That, or they’re into mischief. General rule with toddlers and kittens: if it’s quiet, go check. LOL

A lot of good has happened lately, even with some bad. It’s 13 days until Ayrshire College Comicon in Scotland. Hopeful that my donation to the silent auction does their local food bank some good. I have a surgery date. My 40+ year battle with obesity will be coming to an end, before I develop more serious complications. My desktop died (the fan and/or power supply quit on me), so we went and bought a new tower. Gotta say, the Geek Squad where I got it rocked the data transfer. Original estimate was 3-5 days. I had the new machine home, all files intact, in under 30 hours.

Then, there’s the big news. I’m going to do a signing at a Barnes & Noble in Federal Way, WA! Not only that, they’ll be stocking 4 of my titles!

Internationally renowned

So, yeah. Lots of good mixed up with a little bit of bad. Which is how life should be. Not everything is going to go our way. And,yeah, sometimes things pile on you all at once. If you can take a few deep breaths and remember where you came from, however, you’ll see growth. 5 years ago, B&N was a no go for me. No one in Scotland would’ve asked me to donate to an auction. I’d be trying yet another diet or exercise program. Okay, so my van’s a/c was working then. LOL.

What I’m trying to say is that any success takes time. It doesn’t happen a day after your book goes up for sale, or even a year. It’s growing into yourself as a public person and trying new things along the way. It’s learning who you are, as both a person and an author, and what you’re capable of doing.

It’s not how fast you push the boulder up the mountain, but the way you gather readers to help you move it.

BB

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Hello! It’s a Sunday afternoon. House is quiet, though not writing quite yet. Need to transport the youngest to hang out with a friend soon.

As a writer, an author, I give a lot to my readers. I give a small piece of myself in every book I write. Each and every word, character mannerism, name, is a gift of my soul to my readers. And I hope they appreciate it.

Readers give back to us by buying our books, leaving reviews (good or bad), standing in lines to meet us at events. They tell their friends and co-workers about our books, bid on them at auctions, and help authors grow.

At least, that’s how it’s supposed to work.

There are some readers who say one thing and do another. They promise reviews and never come through. Or they clamor for a sequel then don’t buy it.

Not to be outdone, authors don’t always keep their end of the bargain. They let their ego take over, ignoring criticism, and demand things for signings. Specific brands of water, luxury suites, first class airfare to cons. And then they do interviews and talk about all the work they did to get to that point, ignoring all the readers who DID leave a review. Buy their book, and the sequel.

Like any partnership, that between author and reader needs to have some give and take. Appreciation on both sides for what the other does, work to bolster the other up and make them feel like the time they invested (hours writing and editing, or standing in line) was worth it.

When you’re starting out as an author, you need to shrink your ego to the size of a flea. Why? Because you’re about to spend the next 5-10 years wanting to pull out your hair. You’ll have days where you doubt what you’re doing is worth it. Times where reviews simply won’t happen, no matter how many are promised. Months where you won’t get a single sale. You’ll spend money you really can’t spare on promotions that may or may not work. On contests that give you little beyond bragging rights.

There’s no magic formula for us to find our readers. No more than there is one that readers use to find that ‘new’ author that they have to get every single book ever written by them.

All we can do, as author or reader, is hold up our end of the bargain. And hope the other side does, as well.

BB

Author.to/katemariecollins

 

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