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Posts Tagged ‘marketing’

I know, it’s been a while. Not just for my blog, but writing in general. Life has a way of doing that.

On Friday night, the hubby and I headed to a baseball game. We’d planned to take our youngest, but he got sick. So, I offered the ticket to a friend of mine. She was super excited (and repaid us in bath bombs – thoroughly addicted to her stuff!), so off we went.

I was feeling happy by the time we got to our seats (first row, too!). I’d been able to walk from the train to the stadium, then down to our seats, without stopping. A year ago, that wouldn’t have happened. Amazing how much difference 60lbs can make.

Anyway, at some point my friend wanted to go get some food. Back up to the concourse we went. One of the things she got was fried grasshoppers to put on her tacos. We arrived back at our seats, and I agreed to try one.

Not high on my ‘need to eat this again’ list, so you know. More like ‘nope, never again’.

After I finished washing the taste out of my mouth with some hot cider, I said something in passing that a single grasshopper wasn’t nearly as scary as submitting my first book to a publisher. If can do that…if I can go through surgery and finally start get my weight going in the right direction…a single grasshopper is nothing.

That’s it, right there. The simple act of finishing writing a book takes dedication. Checking on the submission requirements, doing our homework, and having the courage to hit send on that email – not just once but dozens of times – is bravery.

When you get that contract, you’re not at the end of the work. There’s still the promoting and marketing. But we’re scared to get out there and make cold calls. Get disappointed when sales don’t meet our hopes. And we give up.

Thing is, you did the hardest part and wrote the book. You did the work to find it a home. Giving up now because you don’t want to put the time into promoting it is like that fried grasshopper.

You’ve come so far. This is the easy part.

BB

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Hey everyone! It’s gearing up to be a super busy weekend. 6 days until we see the new ‘Star Wars’ movie!

Yeah, that’s my fandom of choice. We can discuss that another time, though.

Everyone talks about being creative, finding inspiration from the things around them. You can read countless stories on social media about how a writer looked at a situation, did a mental, ‘what if’, and turned it into a story.

The thing is, inspiration isn’t enough to make it as an author.

You need the self discipline and determination to sit yourself down and finish the story.

You need the critical eye and willingness to realize that the first draft is just that – a draft – and changes need to be made. Some will be minor, others major. But no manuscript is print ready from the gate.

You need the fortitude to do your research and compile a list of agents and publishers.

You need courage to submit you m/s to said publishers and agents.

You need patience and the ability to put your ego on the shelf when edits come back.

You need the mental stamina and strength to promote your book.

This is work. Plain and simple. It’s not as easy as sitting down to a computer or notebook and vomiting words onto a page. If you can’t get find that strength within yourself, you’ll not like the job.

Don’t get me wrong. The highs of being a published author are AMAZING. Having someone get excited because they met ‘a real author’ or seeing them hug one of your books after you signed it gives you some of the best warm fuzzies you’ll ever feel. And this is one of the few industries where the nice guy finishes first. But you have to be strong, have to draw on a mental toughness every single day. Bad reviews are going to undercut your confidence. Months without sales will make your stomach fall to your feet. Authors pour our souls into our books. We breathe life into our characters and work hard to create worlds that readers will be lost in. When those bad reviews or no sales months come, they hurt.

You can’t simply wait for inspiration to strike. You have to roll up your sleeves and work if you want magic to happen. If you seriously think all you have to do is write, you haven’t been reading my blog long. LOL.

BB

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Hey! It’s Monday! I’m blogging again! Woot!

I thought a lot this weekend about how I prioritize things when it comes to writing and promoting. And I realized something.

I spend a whole lot of time checking the ranking of my books. Or for new reviews. And a lot less on actively promoting my books.

But, that’s a little backwards. I should be concentrating on future sales, after all. I can’t turn back time and force readers to buy my books. Or leave a review. So, why do I check two or three times a day?

One of the common complaints I’ve heard from authors is that we don’t have time to promote. It takes too long to do x, y, or z. But we’ll spend more time checking for reviews than it takes to post a single tweet. And I’m as guilty of this as the rest of you.

So, I’m challenging myself to NOT check ranking and reviews until October 1st, 2017. Instead, every time I’m tempted, I’m going to promote one or more of my books on FB or Twitter. I’ll learn how to create better graphics for teasers. I’ll post something to Authorsdb.

I’m going to spend that time promoting instead of wondering why the numbers aren’t improving.

Who’s with me?

BB

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Hey!

Not sure how many have missed me, but I’m still here and kicking!

For almost two years now, I’ve been in a rabbit hole of sorts. Losing my mom in 2015, followed by my dad in 2016. My youngest being assaulted at school, and the case still pending. Life in general put a lot of things on hold. Primarily, promotion and this blog. First, it was the funerals. Then it was helping my sister with the estate and simply sorting through over 70 years of accumulated stuff in their house. Some things came home with me, and other things got sold. This is what happens when your parents die. You have to make decisions that aren’t always easy to make. And, while I have great faith in our judicial system thanks to my dad, the pace at which things move has been a learning experience. I keep telling myself it’s research in a way. If I ever need an accurate timeline for an assault case like this for a book, I have first hand experience now.

Back in May, I started to climb out of the rabbit hole I found myself in. Surgery finally happened, and the estate was settled. I’m on a path that will see me at a healthy weight that I can maintain.

I’ve got a monthly gig at a Barnes & Noble in Federal Way, Washington now. I’m working hard on simply getting back on the promotional horse.

As authors, we can’t sit back and think that it’s up to our publisher to promote our book. We can’t blame them for bad sales, or that we didn’t get into a local book store. We can’t email them, demanding to find out what they plan to do for us without bringing something to the table.

Plain and simple, authors have to market their books. They have to promote them. They cannot sit by and expect magic to simply happen.

Being an author these days is all about what we will do to promote. It’s not up the the publisher. They’ve got hundreds if not thousands of titles to promote! How arrogant is it for me to assume that mine will be the top of the list?

Stop blaming your publisher for low sales and take a hard look in the mirror. My sales right now are a direct result of the work I let slide. To refuse to take responsibility and whine (yes, I said whine) that it’s all because of what someone else did or didn’t do is reprehensible.

My publisher didn’t write them. I wrote them.

My publisher doesn’t need to promote them. I need to promote them.

School is back in session. The house belongs to me and the cats during the day. There’s no more long phone calls between me and my sister about what to do with this or that family treasure. There’s no more doctor appointments to get ready for surgery. There may still be court hearings to attend, but not for a while because of what happened at the last one (nope, can’t go into details).

Yes, promoting is hard work. It takes time, and has little immediate results. It gets frustrating when you do things day in and day out and no one buys a book that month. But it’s part of being an author.

Suck it up, Buttercup. There’s only one person stopping you from the sales you think you should be getting. Go stand in front of the mirror, give yourself a reality check, and get to work.

BB

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Hey! It’s Saturday! Last week was hectic as anything, but I managed to survive. No one likes almost $700 in car repairs, but they were necessary. Now to try and sell some books and recoup at least part of that.

I had a couple of really good things happen last week. One just came to pass last night. My blog’s now a syndicated one on Authorsdb!

Authorsdb blog badge

The other one…well, it started coming about earlier in the week. But I’m still grinning about it.

I was checking my email late one night. There was a message from a gentleman who was part of a comicon at a community college. They were going to do a charity silent auction at the con, with the proceeds going to a local food bank. And he was hoping I could donate a book or two.

Oh, and the school was located in Scotland.

After I got past my momentary glee and sense of wonder for being asked, I did my due diligence. Made sure that the school was legitimate, that the con was listed on their website on the day he mentioned, and found social media information about the contact person and con itself.

Here’s where things got a little sticky. The con’s on April 25th. In order to get any books there, on time, it was going to cost a lot. I couldn’t find shipping options lower than $35 for a single book. I asked if they could help cover part of all the cost, as the abovementioned van repairs were still pending. Nope. Wasn’t going to be able to help.

So, I thought about it. And asked him what he thought of me doing a digital prize. He loved the idea!

I’ve sent him my covers, bio, headshot, and the Solstice Publishing logo. He’s going to come up with a display using those. The winning bid will be able to email a code to me and I’ll send them .df versions of all 18 titles I currently have out.

To sweeten the pot, I suggested he set a minimum amount (high enough to really benefit the food bank, but not so high that no one would ever bid on it) and, should the winning bid be at that point or higher, I’ll either name a character or dedicate my next book to them.

I don’t consider being an author as a money making scheme. I don’t necessarily want to hire bodyguards or an assistant who screens my emails. Because it’s not all about me. It’s about the stories, the readers, and the good that you can do by being a public person. I’m still relatively unknown. But if I can do something like this and help a food bank out, yeah. It’s worth it.

BB

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Hey everyone!

I’m snowed in today. LOL. Seattle got a rare blanket of white last night. Hubby made it to work, but getting from our neighborhood to a main road was interesting. If there’s no pressing need for me to go anywhere, I’m waiting for it to melt. Power is still on, meaning we have heat and internet. Yeah!

There’s a cold hard fact to being an author that most people don’t realize. Even most writers don’t have a clue until they put a book up for sale or sign with a publisher. And that there’s absolutely NO direct path to success and sales.

You’re going to be bombarded with ads claiming to know the ‘secret’ to getting good sales. Treat it like you would any other spam and get rid of it. Plain and simple, they want to make you spend big bucks to see little or no lasting success. Unless you count them growing richer as they suck you into the process.

Being an author is tough. It’s work. 99% of us are NOT ‘special snowflakes’ that get their every whim catered to because they make money left and right. You have to be willing to face that fact. Want a lasting career? Don’t be a jerk, stop pretending you know everything, and do the work. Roll up your sleeves, dig a trench, and keep trying.

At one point, I was looking at a career in performing arts. My degree’s actually in technical theater, specifically props and stage management. We’ve all grown up with the stories about how hard it is to become a star in Hollywood. Thing is, it’s JUST as hard to get to the level of Stephen King as an author. I know that. And I’m willing to do the work to get myself there. I believe in my writing. I stay positive. I work with people instead of demanding I be given special treatment.

Get over yourself. Stop imagining that you should be shielded from the reality of the job you claim you want, and get to work. Put in the time to make a solid foundation to your work. Try new things to promote that are free before investing thousands of dollars in a promotion that has no guarantees of getting you enough sales to recoup the investment.

Don’t just sit back and expect money to come pouring in because you wrote a book. Because that’s simply just not how it works.

BB

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I know…I know…but there’s been so much that’s happened in the last few days that I can’t keep quiet!

Cover came back for the new book on Sunday! Check it out!

Image

Not only is the cover done…THE PRESALE HAS STARTED!!!!!!!!!!!!!

https://www.smashwords.com/books/view/420044

Right now, it’s scheduled to release on April 15. If it releases earlier, you’ll know! Because I’ll be screaming with joy!

There’s something about this book that gives me hope. I’m still looking for my readers, you see. I’m working hard to get my name out there, and I’m hopeful each and every month. 

I don’t think I write bad books. And I know that I’ve only been published for two years, and it takes an average of five to be ‘found’. I’m not on the brink of despair, ready to bemoan to all of you the tragically poor level of sales each month. Because I truly appreciate EACH AND EVERY PURCHASE of my books. 

Would I like to see higher numbers? Yep. Every author does. It’s approval, a pat on the back, a reminder that someone in the world thinks it’s worth reading. 

But I also see that in the months where I only get one or two books sold. This is not a sprint. Two years ago, no one knew who KateMarie Collins was. I’m a very long way from being a household name, but a few have let me into your lives by purchasing my books. For that, I am forever grateful.

BB

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