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Archive for January, 2018

I’m going to be rather blunt today. It’s a day for it.

There’s more than 1 puzzle piece you have to look at to be a successful author. Here’s a short list.

  1. Marketing
  2. Ebooks
  3. Content
  4. Cover
  5. Blurb
  6. Print books

You can’t obsess over just one part of that and put all your hopes and dreams on it. Telling yourself that, if you just get your book on the shelf at B&N, you’ll be found by readers is lying to yourself. Because you’re going to make more money off of ebook sales. And B&N won’t host you just because you want them to.

I spend 6 hours in a B&N every month, trying to help them sell my books. I got lucky. My local store was open to bringing in my books, even though they’re POD. Most stores won’t touch POD books. I’m not getting paid to be there. I got my royalties from the books when they ordered them initially. I get no bonuses. I’m there because I feel an obligation to help the store that took a chance on me. If I sell enough books, they’ll order more and then I get to see more royalties. That’s how it works.

Each author defines success differently. Some are fine with the knowledge of knowing they have one title up for sale. It doesn’t sell. If they have a publisher, they’ll end up being dropped at some point simply because they aren’t out there trying to market their book. Some expect to be on the NYT best seller list with their first title, and get pulled up short when reality doesn’t meet that expectation. Still others won’t be happy until they see their book on the shelf at B&N.

There are no shortcuts for new authors. You have to put in the work, and deal with disappointment. You will be told no a lot. By publishers, agents, and bookstores. Some things are simply impossible. Having your books be part of a print run when the publisher only does POD books is one of those impossibilities. Expecting original art when your publisher tells you they don’t do that is being totally unrealistic.

New authors are not in a position to make demands. Stop thinking your book, no matter how good it is, is going to propel you to fame and fortune within 2 months of release. Get ready to do the work – all of it – and don’t let yourself buy into the falsehood that there’s a magic bullet. Because there isn’t one. If there was, I wouldn’t be driving a 12 year old minivan. LOL

BB

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Ten years ago, I wasn’t writing. I still listened to the voice in my head that said I would never do anything close to good enough for a publisher, so it wasn’t worth trying.

And so my muse stayed quiet, locked in her cage.

We’d been playing in a Dungeons and Dragons game for over 2 years. With no warning, the entire party was either killed or imprisoned. Saving rolls weren’t allowed, escape impossible. Characters that had been part of our lives once a week for over 130 weeks were suddenly no more.

It hurt. For all of us in the group, it was a shock. We mourned not just the game closing but not spending our Saturdays together any more. My husband, who did a smaller scale campaign, invited everyone over to our house. We used that second session as a way to take the bitterness of the night out of our mouths.

A few weeks later, he worked it so that my character was resurrected in his game. In the context of the day, we couldn’t really explain everything that went on. As we headed to bed, I said I’d write an email the next day to everyone so they were brought up to speed.

When I finished the email, I was terrified. What started as an explanation ended up being a short story. From that one short story, a career was born.

Last week, my 20th title went up for sale. “Guarding Amber” is out. My first book came out in March of 2012. My only regret over the last decade is listening to those who didn’t know what they were talking about.

We can’t go back and change the past. Even if that was possible, I wouldn’t. The past is what makes today possible. The things I experienced, good and bad, shape my writing today.

If you’re discouraged, keep trying. If sales suck, shrug it off. If your family or friends try to cut you down, find the strength you have inside. You have to find your faith in yourself, in your talent, to weather the storm of being an author. Having a way with words isn’t enough. You’re going to have years where you’re wondering why you started on this road. This is not a job for everyone. Because you’re not going to be paid enough to support yourself for close to a decade.

Over the last decade, I’ve come out of my shell. I’ve stopped listening to those who said no and found the way to say yes to myself. I’ve gone from someone who hid in the shadows to being able to talk to a room full of people who wanted to get where I was. I’ve been told I inspire people to keep trying.

I’ve learned so much since I found the key to unlock my muse from her cage. I think ‘Guarding Amber’ is an example of how much I’ve grown as an author. I hope you will as well.

myBook.to/guardingamber

Guarding amber v 10

BB

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Happy New Year! Took last week off for the holiday, head back to work tomorrow, but I’m more relaxed now.

Update for those of you who read my books! ‘Guarding Amber’ is done with editing! I hope to have it up for sale before mid-January. It’s my 20th title, which amazes me.

I want to talk about the business side of things. Most new authors sign a contract and don’t understand what it says. They only think that they’re with a traditional publisher and not a vanity press, so all should be good.

This is a business. Publishers invest money in your book, pay up front costs like making a cover, having it edited, and sending it past a proofreader. As such, they want your book to be successful because the only way they’re making back that investment is if it sells well. They take a risk on a new author, hoping that what they put into the book will be recouped once it’s up for sale.

Reputable publishers spell this out in the contract. It’s up to the author to read and understand it before they sign it. Percentages are spelled out, what each party is responsible for, etc.

Publishers don’t have to give you your books for free. They’re a business, looking to pay their operating costs and salaries. They do this by selling books. Screaming at someone that they’re ‘cheating’ or ‘stealing’ from you simply because they made money off your book shows your ignorance of the business. Your publisher making money is not an act of piracy. Any comparison along that line only shows that you’re a jackass.

If you’re someone who doesn’t like the idea of somebody else making money off of your book, then don’t sign with a traditional publisher. Self publish, or pay a vanity press, and go it alone. Signing a contract with a traditional publisher means they’re going to make money off of your book. Period.

For most first books, it won’t be much of a profit if any. The majority of first time authors won’t earn back what the publisher invested in the lifetime of the initial contract. An author who starts to complain about the publisher making even a dime off of them doesn’t get renewed.

Being a published author through a traditional house is a long term commitment for both parties. Authors have to keep promoting and writing if they want their sales to increase, and the publisher to renew their contracts. Publishers have to be up front and timely with both statements and payouts. It’s a system built on mutual trust.

Think of it this way. When you go to a bookstore, do you really think that the full amount goes to the author? Of course not, because the bookstore needs to make a profit or it wouldn’t be in business. So, they must buy the books at a discount. How can the publisher pay their editors or staff? They have to make a profit off of what they’re selling. Which is books.

This is a business, not a something for nothing scam. Sure, those exist. Friends of mine have been inundated with emails and such lately for them. Everything from ‘we’re starting up a library and want to feature your books – but I need your information and you don’t need mine’ to ‘enter our contest – there’s a modest $250 fee – please ignore that it’s brand new/no history of it online/no one’s ever won/the payout is exposure or $15’ emails.

Educate yourself before you sign that contract. Because, once you do, you’re bound to the terms. Even the ones you don’t like.

BB

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