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Archive for September, 2017

Hey! It’s Monday! I hope your weekend was a good one.

Almost three years ago, I wrote a post about the myth of the book store signing (here’s a link if you want to read it:¬†https://katemariecollins.wordpress.com/2014/10/03/the-myth-of-the-book-store-signing/). Now that I’m doing these on a monthly basis, I wanted to talk about the reality of these events.

First off, don’t go into one expecting to have a crowd of people waiting for you. Most often than not, people will think you work for the store initially. At my first Barnes & Noble event, I barely sold more books than I got asked where the restroom was. LOL. I turned it into a game at one point.

Second, expect to have long blocks of time (could be an hour straight) where no one comes over and wants to know who you are. You shouldn’t be on your phone much, or reading a book. Basically, don’t do something that makes people think they would be interrupting you. You’re going to have to sit there, smile, try to engage people who keep walking past you, and be bored.

Third, be nice to the staff! Don’t be that jerk author who is demanding that they announce you’re there every 15 minutes because there’s people in the store but no one’s paying attention to you. Don’t sigh, look bored, and snap at staff who are really there to do their job. Which doesn’t include catering to you and your whims. They gave you a table, chair, and ordered your books (or let you bring your own). They don’t get paid to fetch you water, or manhandle customers into talking to you.

Think of it this way. If you walked into a book store and saw an author, how would you approach them? How would you expect them to respond to you? Would you go up to someone who’s got their face in a Kindle or a phone? Who wore a look of utter boredom and exasperation?

In order to draw in readers, you have to be the type of author you’d want to approach. Yes, it’s a major accomplishment to get ‘big enough’ to get a book store signing. That doesn’t mean you get to unleash your ego and let it run amok. Put your ego aside and be humble.

Oh, and make sure you’re not bathed in perfume or cologne. You want to be clean, but a lot of people have allergies to scents. They won’t come closer if the aroma’s so strong that they can taste it from ten feet away.

BB

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Hey! It’s Monday! I’m blogging again! Woot!

I thought a lot this weekend about how I prioritize things when it comes to writing and promoting. And I realized something.

I spend a whole lot of time checking the ranking of my books. Or for new reviews. And a lot less on actively promoting my books.

But, that’s a little backwards. I should be concentrating on future sales, after all. I can’t turn back time and force readers to buy my books. Or leave a review. So, why do I check two or three times a day?

One of the common complaints I’ve heard from authors is that we don’t have time to promote. It takes too long to do x, y, or z. But we’ll spend more time checking for reviews than it takes to post a single tweet. And I’m as guilty of this as the rest of you.

So, I’m challenging myself to NOT check ranking and reviews until October 1st, 2017. Instead, every time I’m tempted, I’m going to promote one or more of my books on FB or Twitter. I’ll learn how to create better graphics for teasers. I’ll post something to Authorsdb.

I’m going to spend that time promoting instead of wondering why the numbers aren’t improving.

Who’s with me?

BB

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Hey!

Not sure how many have missed me, but I’m still here and kicking!

For almost two years now, I’ve been in a rabbit hole of sorts. Losing my mom in 2015, followed by my dad in 2016. My youngest being assaulted at school, and the case still pending. Life in general put a lot of things on hold. Primarily, promotion and this blog. First, it was the funerals. Then it was helping my sister with the estate and simply sorting through over 70 years of accumulated stuff in their house. Some things came home with me, and other things got sold. This is what happens when your parents die. You have to make decisions that aren’t always easy to make. And, while I have great faith in our judicial system thanks to my dad, the pace at which things move has been a learning experience. I keep telling myself it’s research in a way. If I ever need an accurate timeline for an assault case like this for a book, I have first hand experience now.

Back in May, I started to climb out of the rabbit hole I found myself in. Surgery finally happened, and the estate was settled. I’m on a path that will see me at a healthy weight that I can maintain.

I’ve got a monthly gig at a Barnes & Noble in Federal Way, Washington now. I’m working hard on simply getting back on the promotional horse.

As authors, we can’t sit back and think that it’s up to our publisher to promote our book. We can’t blame them for bad sales, or that we didn’t get into a local book store. We can’t email them, demanding to find out what they plan to do for us without bringing something to the table.

Plain and simple, authors have to market their books. They have to promote them. They cannot sit by and expect magic to simply happen.

Being an author these days is all about what we will do to promote. It’s not up the the publisher. They’ve got hundreds if not thousands of titles to promote! How arrogant is it for me to assume that mine will be the top of the list?

Stop blaming your publisher for low sales and take a hard look in the mirror. My sales right now are a direct result of the work I let slide. To refuse to take responsibility and whine (yes, I said whine) that it’s all because of what someone else did or didn’t do is reprehensible.

My publisher didn’t write them. I wrote them.

My publisher doesn’t need to promote them. I need to promote them.

School is back in session. The house belongs to me and the cats during the day. There’s no more long phone calls between me and my sister about what to do with this or that family treasure. There’s no more doctor appointments to get ready for surgery. There may still be court hearings to attend, but not for a while because of what happened at the last one (nope, can’t go into details).

Yes, promoting is hard work. It takes time, and has little immediate results. It gets frustrating when you do things day in and day out and no one buys a book that month. But it’s part of being an author.

Suck it up, Buttercup. There’s only one person stopping you from the sales you think you should be getting. Go stand in front of the mirror, give yourself a reality check, and get to work.

BB

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